AUA
THE ASK: Introduce the new Detrol LA icon – “Doris “ – to HCPs at the Annual Meeting of the American Urological Association...and to drive traffic to the Pfizer booth.
THE IDEA: “Single Blue Female” cheekily propositions convention goers to visit the Pfizer booth and learn about the new Detrol LA data.
Patient Profiles
To introduce new Detrol LA data for different patient populations, we created a series of patient profiles. These not only presented the results from our new clinical trials, but also personalized the disease, bringing in the emotional burden faced by patients with overactive bladder.