Panoxyl

CONCEPTS

PROBLEM: Panoxyl efficacy should have made it the obvious choice for acne suffers. But it was getting very little traction.

ASK: Create a campaign that spoke to teens about the science behind the superior efficacy of Panoyl.

SOLUTION: “SmartFaceGirl” – a charmingly nerdy character who used her social media channels (YT, Twitter, Instagram) to talk about Panoxyl and the science of clear skin. (A teen mash-up of Bill Nye the Science Guy and iCarly.)