Creative Lead (ACD, Copy)
PROBLEM: Prepopik is a low volume prep proven to be just as efficacious as its competitors, but it has lagged behind in the marketplace.
INSIGHT: Patients find most colonoscopy preps “cringeworthy” – but not Prepopik. Patients actually like its taste. And 9 in 10 patients said they would ask for it again.
SOLUTION: Create a campaign that elevates the prep experience for the patients. Because a colon prep can only be effective if the patient is able to complete the prep.