Creative Lead (ACD, Copy)
PSORIASIS — “Clear. Touchable. Skin.”
Touch is essential human communication – it can tell us we belong, it can tell us we’re loved. But psoriasis can make people shy away from touch. Patients want completely clear skin so they can be confident and fully in the moment.
Clear. Touchable. Skin.”— A clean, simple campaign that implies the connection between clear skin and ‘touch.” (Note the clean, clear design.)
PSORIATIC ARTHRITIS — “Moving. Touching. Moments.”
Psoriatic arthritis affects both the skin and the joints. So not only do patients shy away from touch, but joint pain can keep them from sharing fully in everyday moments with loved ones.
“Moving. Touching. Moments.” mirrors the psoriasis campaign. It brings together the two sides of psoriatic arthritis. And expands upon the essence of the Taltz psoriasis insight – Taltz helps patients enjoy life’s everyday moments and reconnect with loved ones by providing joint relief and completely clear skin.